Hebmueller Aerospace at AIX in Hamburg! JUNE 14-16, 2022 Booth 1E32

Hebmueller Aerospace at AIX in Hamburg! JUNE 14-16, 2022 Booth 1E32

The Aircraft Interiors Expo Hamburg is the international exhibition around aircraft interiors. More than 500 international companies will present their products and services around aircraft interiors on June 14-16, 2022 in Hamburg, Germany. At Aircraft Interiors Expo Hamburg, you can also network to learn about the latest trends and solutions for the industry.

We from Hebmueller Aerospace will be there for you with our extensive range of innovative valve solutions at the highest quality level for fresh and waste water systems in aircraft galleys and lavatories. Our booth number is: 1E32. We are looking forward to your visit!

For more information please do not hesitate to contact us.

Axel Hebmüller
axel@hebmueller.de
Phone: +49 2131 591195

Axel Hebmüller in the Business Podcast of the North-Rhine-Westfalia Chamber of Commerce and Industry: How do you get into business with the US-Americans, Mr. Hebmüller?

Axel Hebmüller in the Business Podcast of the North-Rhine-Westfalia Chamber of Commerce and Industry: How do you get into business with the US-Americans, Mr. Hebmüller?

Marvin Müller
Hello and welcome to “Reingehört”, your business podcast from the Mittlerer Niederrhein Chamber of Industry and Commerce. My name is Marvin Müller and today I am a guest of Axel Hebmüller, founder and managing director of Hebmüller SRS Technik GmbH, aerospace technology made in Kaarst. That’s what the name Hebmüller stands for. After completing his apprenticeship at Sparkasse Neuss and studying economics, Axel Hebmüller went to the USA for a few years from 91 to the end of 95. After his return, he founded Hebmüller SRS Technik GmbH in 1995.

Today, the company produces and sells valves for the aerospace industry worldwide under Hebmüller SRS, and as Hebmüller Handel for the pharmaceutical and biotech industries. The American market is particularly important for Hebmüller. The company operates its own branch there. In September, the Foreign Trade Association of North Rhine-Westphalia elected Axel Hebmüller, who is an USA expert, as its chairman.

Hello Mr. Hebmüller!

Axel Hebmüller
Mr. Müller, good afternoon!

Marvin Müller
Before we start with the actual podcast episode and the interview, I would like to play a little game with you. It looks like this: I will provide you with two answer options in advance, and you have to choose one of them relatively quickly.

Axel Hebmüller
Yes, with pleasure.

Marvin MüllerOkay, the first one is: phone or write?

Axel Hebmüller
Phone

Marvin Müller
Airbus or Boeing?

Axel Hebmüller
Airbus

Marvin Müller
Window seat or aisle seat on the plane?

Axel Hebmüller
Aisle

Marvin Müller
New York or Los Angeles?

Axel Hebmüller
New York

Marvin Müller
Baseball or Football?

Axel Hebmüller
Football

Marvin Müller
…or soccer?

Axel Hebmüller
Soccer even better.

Marvin Müller
Beach or mountains?

Axel Hebmüller
Mountains

Marvin Müller
Museum or stadium?

Axel Hebmüller
Stadium

Marvin Müller
Dressage or show jumping?

Axel Hebmüller
Show jumping

Marvin Müller
Cinema or Netflix?

Axel Hebmüller
Cinema

Marvin Müller
Pool or sea?

Axel Hebmüller
Pool

Marvin Müller
Racing bike or Dutch bike?

Axel Hebmüller
Racing bike

Marvin Müller
Flip-flops or lace-up shoes?

Axel Hebmüller
Flip-flops

Marvin Müller
Lift or stairs?

Axel Hebmüller
Stairs

Marvin Müller
Okay. The last question: beer or wine?

Axel Hebmüller
Wine

Marvin Müller
Okay, for the USA connoisseur this is almost as much a question of faith as football versus soccer.

Axel Hebmüller
That’s quite true, but they are both very interesting sports. But as a longtime supporter of the Fortuna in Düsseldorf, soccer is of course very close to me.

Marvin Müller
Of course! On your website I found the slogan “Highest quality instead of lowest prices”. And I think that’s quite a statement nowadays, don’t you?

Axel Hebmüller
That is definitely a statement. And the quality standard is of course very, very high, especially here in Germany. But for us, it’s not only the product quality that is decisive, but also, and especially, the customer care. And that’s where we come in with quality.

Marvin Müller
Your most important product is valves for aviation. Can you describe how and where these valves are used and what is special about these products?

Axel Hebmüller
Yes, that is actually relatively simple. The valves are mainly used in the galleys and there in the water supply and in the water disposal. The water supply, of course, is drinking water, so very special standards are required. And in waste disposal, the main thing is to overcome the pressure difference between the cabin pressure and the tank pressure, which is where the water goes in the first place.

Marvin Müller
Now I have a question: This is a very special product, a product for a very special purpose. How do you come up with something like that? Where does this idea come from?

Axel Hebmüller
Yes, I have to go back a long way. When I founded the company in 1995, we represented US companies in Germany. These were mostly medium-sized companies and one of them also built valves in the aerospace sector. Quite similar to how we build them today. But the company had earmarked another company for the distribution of aviation valves. And that has to do with certain demands that aviation has on suppliers. However, due to delivery times, we were often asked if we could do something to get the valves there faster. And at some point it got to the point where I said we could actually do that ourselves. And then we started to design and qualify the valves ourselves. And that’s how we got into aviation in 2007.

Marvin Müller
You did your training at the Sparkasse and then studied economics. The product development you just presented is actually an engineering question. How did you solve it? Did you work together with engineers, or did you develop your own expertise? What did the process look like?

Axel Hebmüller
Yes, certainly my educational background is mainly commercial. That is correct. But when I went to the USA, I worked there for five years for a valve manufacturer and naturally gained a lot of expertise from that. When we developed the valves, I naturally used engineers I had met during my time in the USA as well as German engineers to help us develop the valves.

Marvin Müller
How did you come back from the USA to the Lower-Rhine area?

Axel Hebmüller
Well, first by plane. But apart from that, I always wanted to make the most of my time in the USA. I always planned to stay in the USA for a maximum of five years, at least three. I married my wife here in Germany in 1994, so the question arose: either the USA or Germany, and I always wanted to come back to Germany, and the opportunity arose for me to establish myself here professionally by becoming self-employed.
And so the decision to come back was relatively easy. And I am very, very attached to my homeland. That is also the case here in the company. The employees are all from the Rhein-Kreis Neuss area. So it was really easy for me to come back.

Marvin Müller
But you are still connected to the USA?

Axel Hebmüller
Of course, I am still connected to the USA. Three years ago, we founded a branch in the USA in north-east Tennessee. We have one person there at the moment, and one of our employees is going back to the USA next year to do her Master’s degree at the university there and will of course work for us in the office during that time.
From a background point of view: I was an exchange student in the USA as early as 1984, and I still maintain these friendships just as I did with my colleagues from the company where I worked in Cincinnati between 1991 and 95, so there is still a very, very strong bond.

Marvin Müller
We are just at the end of 2021. Three years ago, you just said, you founded a branch in the USA, so three years back. Politically, that wasn’t exactly the easiest time the US has experienced. What was that like for you? How did you experience the years under the then president?

Axel Hebmüller
That was certainly one reason why we founded the company in the USA at that time. We wanted to enter the market directly, we wanted to be on the spot. And it was certainly very, very difficult to assess politically what would really happen. The historical development shows quite clearly that the USA no longer has the dominance, the world dominance over the economy, and that it no longer claims leadership in this form, and that we therefore have a situation in which we as Germans, if we want to be successful, naturally must be much closer to the market.
And the American president at the time did a lot of that. And funnily enough, I was in the US just last week, and it is very, very clear that the business community would like to see President Trump back in the US. So at the moment I assume, and I can see this, that the decision was actually quite, quite right.

Marvin Müller
With the current presidency of Joe Biden, many foreign trade companies from Germany hope that trade relations will improve. Is this hope deceptive? What do you think, how would you assess that?

Axel Hebmüller
It’s definitely… let’s put it this way: it’s not deceptive. No, the obvious relations between the US and Europe are getting better every day. There are various initiatives, also in Germany as well as in the US, where these things are being discussed, how we can get closer again economically. But at the end of the day, we have to be very, very clear: things will never go back to the way they were before.
We will clearly have to make agreements and also agreements that will probably hurt us a little as an exporting nation. Especially the USA, as one of the biggest buyers of German products. And that, of course, is where talks are needed. The talks will be much easier with a President Biden. Whether the results will be better, I cannot judge at the moment, because relatively little is happening in this context from the Biden administration and we as Germans are in a vacuum position at the moment, so we will have to wait a little to see what comes out of it. And we only have a few more years of Biden and who knows whether Trump will come back.

Marvin Müller
The position is certainly not the easiest one to make business decisions now. What would you advise entrepreneurs who want to become active in the USA now? Wait or enter the market?

Axel Hebmüller
No. Go into the market. You have to be on the spot, because on the spot with the American staff you get a better impression and can then also adjust much, much better to the things that will happen there. Politics is a business. Decisions are made, but then it takes a relatively long time before they are implemented. On the other hand, many decisions are made that ruin everything again, i. e. the previous decisions. And I believe that we, especially small and medium-sized enterprises, cannot rely on waiting to see what the politicians do, but must take action ourselves as entrepreneurs, and that is why I can only advise everyone: there are very good opportunities. There are very good funding programs that also like to see German or European investments in the USA. So I can only advise everyone to go directly to the market and become active there.

Marvin Müller
What do German entrepreneurs have to be prepared for when negotiating with American business partners?

Axel Hebmüller
Yes, that is always a difficult question and certainly depends very much on the industry. Basically, the economic principle is paramount in the USA. That means, it is about the decision on the order, on the contract that is being negotiated. It’s not about some social environment or something, as we certainly know from Germany, but it’s about the contract, about what’s on paper, about the prices, about the delivery times, about the profitability of the whole thing. And you should be prepared for that.

Marvin Müller
You very often hear that in Germany it is very important to plan completely, to have a very comprehensive business plan, for example, to prepare for all eventualities, to write down very accurately all the details that need to be considered. In the USA, there is often more of a “just do it” mentality. Is it difficult for you to have this switch, that is, to switch between the two countries when you enter business relations? Or is that easy for you and doesn’t matter?

Axel Hebmüller
For me personally, it is not that difficult to understand these things. But that’s because of my history, simply because of the long relationship I have with the USA. And as an entrepreneur, as the owner of two small companies, I am certainly used to making decisions. And from that point of view, it’s a mentality that certainly suits us as small entrepreneurs and medium-sized businesses.

Marvin Müller
Now, of course, globally we have other conflicts to solve besides climate change, which is discussed again and again. One of them is the one between the USA and China. Germany is still a bit torn. On the one hand, Germany naturally feels bound to the USA and the community of values. On the other hand, it is also economically very, very dependent on China. How do things develop there? How do you assess that? Does Germany have to choose sides?

Axel Hebmüller
First and foremost, we as Germans should be very self-confident. We are one of the leading economic nations of the world and we should make our own decisions and not necessarily make them more dependent on alliances that we have, as far as the economic side is concerned. The US has shown under Trump that it has also gone down precisely this path. That was to be expected. The long period after the war, when we had very, very close economic and socio-political ties with the US, is certainly coming to an end, at least as far as the economy is concerned. In my opinion, we must certainly be careful not to accept too many socio-political changes as a result of being too close to the Chinese economy, which could lead us politically in a direction that is certainly not good for us in the next 50 years. We should definitely preserve our socio-politically free system.
I think that is completely out of the question. Of course, we have to be careful, but we should be very self-confident and choose our own economic partners.

Marvin Müller
What role did China play, let’s say as a competitor, for you as an entrepreneur?

Axel Hebmüller
In our sector the impact is still very, very low. This is simply due to the fact that the two big aircraft manufacturers, Airbus and Boeing, are not Chinese. The Chinese aviation program, civil aviation, has been in the works for a long time. The first jets are coming out, but the accessories, that is, basically the galley or the on-board toilet, are currently still completely dominated by American and European manufacturers. There are first signs that some of the manufacturers are also producing in China, but at the moment we do not see any acute need for action, but we are keeping our eyes open. We have several discussions every year, also with people locally. These can be specialists from the Chamber of Commerce, but also through business contacts, just to get a feel for what is happening in the Chinese market.

Marvin Müller
Would you like German politics to set the course more so that German SMEs can continue to hold their own internationally in the future?

Axel Hebmüller
I believe that it is very important, and this is certainly not only a task of the government, but of everyone themselves, of entrepreneurs themselves, but also of the chambers of commerce, that a better network is spun through contacts that can be used to get a feeling for a market. It is not only China, but there is also Africa, certainly interesting markets. There are certainly markets in the Asia-Pacific region that could be interesting, if there were a better, direct approach that one could use, that would certainly make a lot of sense for us as small and medium-sized enterprises.

Marvin Müller
At the end of this discussion, I would now like to address a topic that I unfortunately still have to address. And that is the Corona pandemic. Everyone has noticed that the Corona pandemic, among other things, of course also plunged aviation into a very serious crisis. How did you experience this time?

Axel Hebmüller
Yes, the crisis was certainly present, order slumps and cancellations happen regularly for us for a while in the spring of 2020. However, we have information and from many discussions we also know that especially in the area of smaller aircraft, whether it is the Airbus A320 series or the Boeing 737 series, that these aircraft should almost return to pre-Corona status in the middle of next year in terms of production. The order situation at Airbus and Boeing is so far better again. Before the pandemic, you might have to wait 5-6 years for an aircraft if you ordered it. That has certainly improved a bit now.
Therefore, the order situation has improved in this respect, but one can also clearly see that the large aircraft, and here I am talking about the long-haul aircraft, are certainly becoming considerably fewer. It also seems to be going in the direction that this will remain the case in the long run. At the moment, this has to do with the intercontinental flights, some of which are difficult to operate, see USA, which will only be possible again from 8 November. But the development is also going in the direction that it will soon be possible to fly non-stop from Düsseldorf to Sydney with a relatively small aircraft due to the lighter construction, due to the better efficiency of the turbines, and that too economically. So there is certainly movement in the market and we are very curious to see what Airbus and Boeing will develop next in this direction.

Marvin Müller
You just mentioned the efficiency of the turbines. That would also be my next topic, namely climate protection. In the medium term, we expect profound changes in almost all sectors of the economy and a shift towards more sustainable production. What do you expect for your industry?

Axel Hebmüller
Yes, this will certainly affect our industry, or rather it is already affecting it. A lot of work is being done to increase the efficiency of turbines in particular. There are certainly many things that have to do with the aircraft. I just mentioned the lightweight construction. But it certainly also depends on the use of alternative fuels, which is also the focus of many developments. There is also a lot of research going on in this area. What it means for us as a company is that we have absolute weight limits for all our valves, and each valve is checked by our customers to see whether the weights are being adhered to, so that we will certainly have to face even more challenges in this respect when it comes to the use of plastics, steel or various plastics that we use. We will certainly have to wait and see to what extent alternatives can be found. Here, too, we are active with our company in one or the other committee, researching where something can be replaced.

Marvin Müller
Okay, that brings us to the end of our discussion. However, I have one last question that I would like to ask you as someone who knows the USA. Can you tell us your secret travel tip? Which destination in the USA do you particularly recommend and why?

Axel Hebmüller
I am still a big fan of New York. It is still a unique city. I can only recommend it to everyone: leave your hotel early in the morning, walk through the streets and see how life develops there in one morning and how it flows through the day. But if I were to travel to the USA today, the USA is very diverse, but where we are located, in East Tennessee, it is certainly an area that is not so familiar and that has a lot to offer historically for the USA. As an acquaintance of mine said, it’s very comparable to the Black Forest in Germany, i. e. low mountains, lots of forest, great landscape, great buildings, great people. That’s where you really get to know the real America the best.

Marvin Müller
And instead of beer or wine, it would be whiskey…

Axel Hebmüller
Then it would really be the whiskey. The Whiskey Trail is also highly recommended.

Marvin Müller
All right. Great, Mr. Hebmüller, thank you very much for this interview!

Axel Hebmüller
You’re welcome!

75 Years Foreign Trade Association AHV-NRW: Flashback traditional Goose Dinner November 2021

75 Years Foreign Trade Association AHV-NRW: Flashback traditional Goose Dinner November 2021

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As a trade association for foreign trade policy, AHV NRW represents the interests of its member companies at state, federal and EU level.

The association celebrated its 75th anniversary with the traditional goose dinner at the After Trade Club ATC.

In his welcome address, AHV NRW Chairman Axel Hebmüller pointed out what the strengths of the community are.

WE! – the foreign traders in the AHV NRW are a strong association of companies of different industries, size and nationality.

Gregor Wolf, Managing Director of the Federal Association of the German Export Trade BDEx and member of the Executive Board of the Federal Association of Wholesale, Foreign Trade, Services BGA, congratulated the AHV NRW for its continuous work in his greeting.

The Foreign Trade Association of North Rhine-Westphalia has experienced a lot in 7 1/2 decades, also thanks to the commitment of the board members, friends and supporters of the community. The enjoyable evening provided the time to look back with pride, but also to focus on the upcoming challenging years in the sign of increasingly complex global trade relations.

Photos source: AHV NRW / GrenzBlickAtelier, Joop van Reeken

On AHV.nrw

ahv-nrw 2021 Goose dinner

Hebmüller Aerospace attending 15th German Aerospace Regions Day

Hebmüller Aerospace attending 15th German Aerospace Regions Day

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Market players rejoined for an anual key event at Aachen, Germany.

The German Aerospace Industries Association (BDLI) and the associations united in the BDLI Regional Forum held the 15th German Aerospace Regions Day.

In cooperation with the German Federal Ministry for Economic Affairs and Energy and the Ministry of Economic Affairs, Innovation, Digitalization and Energy of the State of North Rhine-Westphalia a combination of conference, networking and exhibition activated stakeholders.

State Minister Prof. Andreas Pinkwart matched up with partners and boothes determining the strength of Aerospace Industry in the state of NRW. Quote: “North Rhine-Westfalia is the most important place for Aerospace Business. We are very happy to here have more than 400 companies – most of them medium sized companies, family owned – a lot of so called hidden champions …”

Aircraft valves specialist Hebmüller Aerospace supported this program exhibiting latest prototypes in Research & Development. Quote Axel Hebmüller, CEO of Hebmüller Aerospace and Chairman to the Foreign Trade Association North Rhine-Westfalia: “Hebmüller Aerospace has been supplying valves to the galley and lavatory manufacturers for the past 25 years. We started to look for the optimization of our valves. We have designed valves that can cut your costs and make your assembly a lot easier. Through our research and development we have automized quite a few of our valves to make handling for your aircrew easier.”

This Sold out German Aerospace Regions Day gave proof.

WORLDWIDE AIRCRAFT MANUFACTURERS achieve their benefits from German family owned SME market players like Hebmüller Aerospace

TRUST IN MORE

https://aerospace.hebmueller.de/en

A report on behalf of
Hebmüller Verwaltung GmbH
Broicherseite 17
D-41564 Kaarst

Production:
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Axel Hebmüller becomes new Chairman of the Foreign Trade Association (AHV NRW)

Axel Hebmüller becomes new Chairman of the Foreign Trade Association (AHV NRW)

Last Tuesday Axel Hebmüller was voted as the new chairman of the Foreign Trade Association of North Rhine-Westphalia (AHV NRW e. V.).

In the AHV NRW e.V. are currently about 100 companies from NRW organized, which conduct foreign trade or also provide services for foreign trade.

This large network is to be extended in the next years.

In this context, the AHV attaches particular importance to:

  • Vision AHV 2030
  • Representation of interests on state, federal and European level
  • Individual consulting and support in foreign business
  • Promotion of young traders, digitalization, young entrepreneurs
  • Communication with our members in person and on a digital platform

“We have a precise mission in our articles of association, which states that we advise our member companies
in all matters relating to foreign trade and to protect and represent their common
interests towards third parties wherever required. This also includes issues concerning the future, such as e.g. digitalization in foreign trade. However, we will increasingly
dedicate ourselves to the topic of promoting young traders.” Axel Hebmüller

Click here to visit the website of AHV NRW:

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Axel Hebmüller
E axel@hebmueller.de
T +49 2131 591195

General Manager AHV:
Andreas Mühlberg
E info@ahv.nrw
T +49 211 6690828‬

Alexander Dürkopp becomes Head of Research & Development

Alexander Dürkopp becomes Head of Research & Development

Since March, Alexander Dürkopp has been a member of our Aerospace Team in R&D.

Initially, Alexander Dürkopp will intensively familiarise himself with our products. As an engineer he will take over the head of research and development.

We are pleased that he has found his way to us and we are convinced that he will be a valuable employee in the future in the field of
“Innovation and progress”.

Contact details:

alexander@hebmueller.de

+49 2131 591195

 

Hebmüller Aerospace – Changes towards 2021

Hebmüller Aerospace – Changes towards 2021

The year 2020 has certainly turned out differently than we all planned.

Due to the COVID 19 Corona Pandemic, some branches of the economy around the world have collapsed.

We have used the crisis and digitalized the processes in our company. This has also led to restructuring in some areas of Hebmüller SRS Technik GmbH in order to be able to act more efficiently with the help of the digitalized processes.

As of 31.12.2020 Mr. Guido Otterbein will leave the company as managing partner at his own request. For more than 10 years Guido Otterbein has worked as a leading engineer at Hebmüller SRS Technik GmbH. Guido Otterbein will continue to advise the company in the coming years. We would like to thank Mr. Guido Otterbein for his tireless efforts for the benefit of the company and its employees. We wish Mr. Guido Otterbein all the best for his future and are looking forward to our future cooperation.

We, Hebmüller SRS Technik GmbH and Hebmueller Aerospace, Inc. are well prepared for the future.

Also, in the future we will continue with our slogan: TRUST IN MORE.

In this spirit we wish you good health, a peaceful Advent Season and a good start into the year 2021.

Yours

Axel Hebmüller and Guido Otterbein

Bildlegende:
Guido Otterbein, Hebmüller SRS Technik GmbH

Axel Hebmueller at the panel “Chance USA” of IHK North-Rhine Westphalia

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Axel Hebmueller at the panel “Chance USA” of IHK North-Rhine Westphalia

IHK NRW: “The USA is a country in transition. Much has been turned inside out in recent years. Nevertheless, the USA is one of NRW’s most important partners for trade and investment. The size of the market attracts worldwide attention. Venture capital firms, innovative strength and an affinity for technology have distinguished the USA for many years. San Francisco, Silicon Valley and New York are considered so attractive by companies around the world that they are particularly interested in these hotspots.

The “Chance USA” panel is aimed at entrepreneurs who are becoming active in the USA for the first time and at those who would like to expand their US business, whether by export/import or by founding a company locally.”

DIGITIZATION MADE IN KAARST – THE KAARSTER OFFENSIVE

DIGITIZATION MADE IN KAARST – THE KAARSTER OFFENSIVE

Dear customers, dear suppliers, dear contacts,

For us the health and safety of our employees and families is top priority. We do everything we can to stop the spread of the Corona Virus. With our complete team our focus is to keep business running as normal as possible. Here are a few updates from the Hebmueller Group:

All our employees are healthy. They work according to the already known team concept or from home.

All our suppliers have reassured this week that there are disturbances in the supply Chain. We are able to offer and deliver our complete product range.

During the past week we have developed our digital communication tools. We are looking forward to communicate with you through WebEx, Microsoft Teams, and Skype. Please schedule your meeting with us. We are happy to keep in touch with you.

 Stay safe and healthy!

 Your Hebmueller Team

Because of the Corona Virus and the developments we have taken the following organizational measures: We have divided our staff into three teams. These teams were built in order not to meet with each other. The first team starts at 7 a.m. until 12 p.m., the second team works from 1 p.m. to 6 p.m. and the third team works from home. The time between 12 p.m. and 1 p.m. is needed to ensure that the one team has left before the next team arrives. During that time the phone is forwarded and covered. However if you do not reach us please use one of the following phone numbers:

Axel Hebmüller +49-163-5911955
Guido Otterbein (Hebmüller SRS Technik GmbH) +49-177-3021188